Lucy Rogers

Meet
Lucy Rogers

NO GATEKEEPING! INTERVIEW

Before we dive into the specifics, could you introduce yourself and share a bit about your background and the experiences that have shaped your path in entrepreneurship?

My name is Lucy Rogers and I am an entrepreneur and investor deeply passionate about living and working with purpose while striving to make the world a better place. I am the co-founder of Just Us, a premium concierge service dedicated to fostering authentic connections. Whether building business alliances, cultivating friendships, or empowering global change-makers, Just Us serves as a sanctuary for meaningful relationships. The network comprises approximately 2,500 family offices, investors, and high-level founders.

My company was partially acquired by a team led by Ashley D. Bell and Ready Life. Beyond Just Us, I am a strong advocate for prison reform and proudly serve on the board of Defy Ventures.

Career Highlights:
-Recognized as a Top 10/100 Entrepreneur (2022) by NatWest, Coutts & The Telegraph Winner of multiple prestigious awards, including two Brit Awards, a D&AD Pencil, an NME Award, a Vevo Award, and accolades from the Berlin Music Video Awards and MVA’s

-Over 3.5 billion views across her video portfolio

-10+ years in advertising and entertainment, working with major global brands and artists such as ASAP Rocky, Charli XCX, Dua Lipa, Adidas, Samsung, and Audi at Atlantic Records, BBH, Warner Music, and more

-Co-built a women’s networking collective with Milk & Honey, featuring 30 mentors and 30 mentees, focused on mental health, self-development, networking, and mentorship. This initiative was later acquired by Sony in 2020

-Co-founded Soga World, a leading Creative Tech agency that pioneered: The first professional fight in the Metaverse (Mayweather), The first chart-eligible NFT, surpassing Madonna’s (Aitch), and Several groundbreaking blockchain-to-entertainment projects.

-Featured in Forbes, Yahoo, Yahoo Finance, The Telegraph, Business Insider, Official Chart, Coin Quora, and more.

Experiences that have changed my path in entrepreneurship are essentially failing, learning how to pivot, and creating better boundaries from the initial lessons learned. There was a period of steep learning curves where I felt I was going around in circles until I learned a better way to do things and how to have boundaries; that was the point bles

It's like a rulebook that tells everyone exactly how a brand should look, sound, and feel so that it's recognizable everywhere

Wow that's very impressive, with all those years in the field What are some key lessons you've learned through your journey that weren't obvious when you started?

Paperwork is so key and legal expenses are necessary. Setting clear expectations between business partners from the start and not assuming anything. Be careful when giving away equity, and allow people to prove themselves first. Skill stacking is such a great asset to your growth - my career has been very untraditional, and I have learned so many different career paths in the process, that add to what I do now.

For example, I am a creative, and I am a connector, I have forged my path from music videos and advertising to helping companies that are changing the world fundraise by using my unique viewpoint to create something special. You become more of a unicorn in your field because you have contacts, skills, or understanding that many others in the same field won’t.

Let's get inside Lucy's head, What’s a personal habit or mindset shift that helped you overcome difficult situations?

There is a blessing and a lesson in everything. When faced with failure, take the time to evaluate—what went wrong, and what could have been done differently to prevent it from happening again? No matter the outcome, be grateful; every experience is preparing you for something greater. Sometimes, God may send rain on your prayers so you have fertile land to grow. This mindset switches you from thinking life is happening to you, to abundance and opportunity surrounding you.

What is one thing about your industry that you wish more people knew or understood?

Relationships are everything. Networking is everything. You could have all the knowledge in the world, but without visibility, opportunities may never come your way. People need to know who you are and what you bring to the table. So get out there, make connections, and build your personal brand!

Free business consultation.

Tailored brand packages for small businesses ready to scale up.

For all the people who maybe where you were, What’s one resource you wish you had access to earlier in your career?

A mentor where I could ask for guidance and advice when I was lost, and honestly, The Diary Of A CEO podcast - it has invaluable lessons and information that is in there for free. I didn’t learn business in a traditional sense, so having those things now have been really pivotal in my journey.

How has your definition of success evolved over time?

I used to believe success was all about reaching the end goal, a financial goal. But I’ve learned that it’s not just about that—it’s about the journey itself and all the wins along the way. If you can find happiness in the process, rather than fixating on the end goal, you’re truly winning in life.

Before we wrap up, What do you hope people take away from your story or experiences?

If they could take away one thing, I hope that it is mentality, and having a positive outlook on life is imperative to being an entrepreneur and finding success. If you are struggling with that, get into therapy, do affirmations, meditate, and attend workshops—do anything to shift your mindset to find positivity in even the biggest failures to keep your momentum and drive strong. A strong mental state in business is so key!

Network With Lucy :

Instagram: @justusconnect
Email: lucy@justusconnect.com
Website: https://justusconnect.com/

Ready to share your story?

Designed To Conquer, LLC loves working with inspiring and dedicated professionals. Join us in amplifying diverse voices, challenging norms, and building a more inclusive future for entrepreneurship.

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