Beso Lounge Identity Design Project

Beso is a Dominican lounge and restaurant. Designed To Conquer created their overall branding which includes logo design, product packaging and stationary designs.

The Beso Lounge project was a comprehensive branding effort aimed at creating a unique and memorable visual identity that captures the essence of the lounge's cuisine, atmosphere, and personality.

The agency developed a playful and romantic logo design featuring a lip-shaped "B" inspired by the Spanish word for kiss, along with a cursive type treatment reflecting the active Latin influence. We incentivized returns using business cards with a loyalty reward back prints.

Stationary and menu designs completed the branding.

Colors

Font

Mission Gothic
Aa Bb Cc Dd Ff Gg

three person holding clear drinking glasses
three person holding clear drinking glasses
bacon strips and melted cheese topped fries on oval white and blue platter with gray stainless steel forks
bacon strips and melted cheese topped fries on oval white and blue platter with gray stainless steel forks

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