4 ways to grow your business

When customers feel that a company fails to meet their expectations, they see it as bad service. Learn popular solutions.

DIGITAL MARKETINGSOCIAL MEDIA

8/15/20231 min read

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HOW MUCH COULD A BAD EXPERIENCE COST YOUR BUSINESS?

UP TO 500%

The old rule of thumb is that it costs a business 5x more to acquire a new customer than to keep an existing one. Reduce new costs and grow your business with happy customers.

1. MAP YOUR CUSTOMER'S JOURNEY

Walk in the shoes of your customers and see what it's like to interact with your company. Some problems are only apparent when seen from the customer's eyes.

2. PERSONALIZE THE CUSTOMER EXPERIENCE

People don't want to feel like another cog in the machine. Make their experience feel personal:

  • Offer recommendations based on past purchases

  • Personally follow-up with surveys

  • Follow-up resolved issues individually

3. IMPROVE CUSTOMER SERVICE

When it comes to supporting your existing customers, great service is the backbone of a great experience:

  • Have multiple channels for support

  • Optimize wait & response times

  • Turn every experience into a positive outcome

  • Measure customer satisfaction

  • Send a hand written thank you notes for your customer's business

4. GET FEEDBACK FROM CUSTOMERS

Short surveys about your customer experience gives you measured feedback. Offer some reward for completing a survey so you're more likely to get that valuable response.

4 WAYS YOU CAN DELIVER AN INCREDIBLE CUSTOMER EXPERIENCE

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