Tools to Create Social Media Content
Using relevant images on social media helps you to get attention, build loyalty, communicate vital information, and increase engagement.
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Tools to Create Social Media Content
A picture is worth a thousand words, as the saying goes. This is especially true when it comes to social media. Using relevant images on social media helps you to get attention, build loyalty, communicate vital information, and increase engagement.
Customers want to know more about a company than its products and services. They are more likely to purchase from a business whose story, mission, and personality they are familiar with. By creating relevant images of what your business does and videos of how your offerings can fit into someone’s life, you can establish your business’ personality and develop a relationship with your customers.
All statistics point to the value of using images on social media to drive results for your business. According to Brain Rules, people will remember 10% of what they hear three days later, but 65% if there’s an image accompanying the same information. And best of all, you don’t need to be an artist to create effective images and videos for your social posts. There are plenty of online tools that make it easy and many are available for little to no cost.
Take pictures with your phone
You don’t need an expensive camera to create high quality photos and videos. With just a few tools, you can create a do-it-yourself at-home studio to elevate the quality of the photos and videos you capture with your phone. Try using some foam core, decorative contact paper, or a mini tripod to make your photos and videos feel more professional.
Photography Tips and Tricks
To create captivating videos and images for your social media account, it’s important to have a clear focus and align visuals to the message of your post. Here are some tips you can use to create videos and images for your feed:
1. Use the rule of thirds. Look at the elements that are the most important in your shot. When you shoot or crop a photo:
● Apply or imagine guide lines with intersecting points.
● Consider what elements are the most important.
● Position them at or near the intersections of the guidelines.
● You don’t have to line them up perfectly.
