Black Owned Medical Office

Meet Frank Steinberg, Owner of City Choice Medical and Diagnostics. Learn about his journey in the medical field.

1/14/20246 min read

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Frank Steinberg, RCS, RVS


frank steinberg citychoice medical
frank steinberg citychoice medical

We recently connected with Frank Steinberg and have shared our conversation below.

Frank, thank you for joining us today. As someone who has navigated multifaceted challenges to turn a vision into reality, how do you stay resilient in the face of setbacks, and what role does resilience play in entrepreneurial success?

Resilience, in my view, is a fundamental trait for any entrepreneur, especially in the healthcare industry. The path of entrepreneurship is inherently filled with challenges and setbacks, but it's the ability to persevere through these obstacles that truly defines success. For me, staying resilient in the face of setbacks involves a few key strategies: Maintaining a Clear Vision: I always keep the core mission of CityChoice Medical & Diagnostics at the forefront. This clear vision of providing high-quality, patient-centered healthcare services acts as a north star, guiding me through tough times. Remembering the 'why' behind what I do is crucial for staying focused and motivated.

I view setbacks as learning opportunities not as failures. Each challenge presents a chance to grow and improve. Whether it's a strategy that didn't work out as planned or an unseen obstacle, there's always a valuable lesson in it. The healthcare industry is constantly evolving, and staying adaptable is important, so being willing to adjust strategies, embrace new technologies, and respond to changing patients needs. Resilience is about bending, not breaking, under pressure.

I believe in a strong support network. Both professional networks, like partnerships with other healthcare organizations, and personal support from family and friends. They provide different perspectives, advice, and encouragement, which during tough times is what really matters. As a business owner, it's easy to get caught up in the hustle and forget about your personal well-being. .

Learning from failures and support systems, are all tools we should have in your entrepreneur toolbox. Before we dive into the specifics, could you share a bit about your background and the experiences that have shaped your path in entrepreneurship?

I'm Frank Steinberg, the proud owner of CityChoice Medical & Diagnostic. My journey into entrepreneurship was fueled by a deep-seated desire to make a tangible difference in the healthcare sector, particularly in communities that have historically been underserved. I had a strong sense of social responsibility and an understanding of the critical role healthcare plays in the well-being of a community. Witnessing firsthand the challenges that many faced in accessing quality healthcare, especially in minority communities, further motivated me to pursue a career where I could effect change.

My educational background in Cardiovascular Technology, Radiologic Technology & Medical Imaging, combined with several years of experience working in different healthcare settings, provided me with a comprehensive understanding of the industry's intricacies. I saw opportunities for improvement, particularly in patient-centered care, and was driven to create a medical facility that offered a wide range of services and also prioritized the patient experience.

I wanted to create an environment where every patient felt heard, valued, and cared for. This patient-centric approach has been the cornerstone of our success. The journey hasn't been easy, but the ability to contribute positively to the health and wellness of our community has been rewarding and inspires my work every day.

black nursing staff
black nursing staff
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brand guide iphone
brand guide iphone
What role do you think mentorship plays in fostering a culture of support and growth within the entrepreneurial community?

One of the most significant benefits of mentorship is the passing on knowledge and experience from seasoned entrepreneurs to novices. As someone who has dealt with the struggles of establishing and running a business, I share practical insights, from operational strategies to handling market fluctuations. Putting the next business owner on helps them avoid common pitfalls and accelerates their learning curve. Mentorship provides access to a broader network - introducing a variety of stakeholders – potential investors, partners, and clients which open doors.

A good mentor challenges mentees to think outside the box and approach problems creatively. When experienced entrepreneurs mentor newcomers, it creates a culture of 'giving back' and collaboration. Fostering a community where members support each other's growth and success. In my own journey with CityChoice Medical & Diagnostic, mentorship has been instrumental. I've had the privilege of both receiving mentorship and mentoring others. This reciprocal relationship has not only contributed to my personal and professional growth but has also allowed me to contribute to the growth of others.

citychoice staff photo
citychoice staff photo
How do you manage stress and maintain focus during challenging periods in your entrepreneurial journey?

Maintaining focus during the ups and downs of my entrepreneurial journey is a tough process that requires both discipline and self-awareness. In my experience, effectively handling these for both personal well-being and business success. One of the key things is prioritization and time management. I learned how to carefully assessing tasks and responsibilities, discerning which are urgent and important, and allocating my time and resources accordingly.

That helps me avoid feeling overwhelmed and that I'm always working on what matters most. It's a dynamic process, constantly adjusting to the needs of the business. Physical health is another key for my stress management. I regularly exercise, my diet - I am a vegetarian of over 20 years and of course resting the body. Enough sleep is non-negotiable in my routine. I've found that maintaining physical health is not just about staying fit; it’s essential for mental clarity and stamina, especially during challenging times.

Like i mentioned before, the role of a support network cannot be overstated. Whether it's consulting with my team, seeking advice from mentors or colleagues , or occasionally resorting to professional counseling, having a variety of perspectives is crucial. This support helps me in making well-rounded decisions and provides a sounding board for ideas and challenges.

The last thing I'd say is maintaining a balance between work and personal life. Spend quality time with family and indulge in hobbies.

citychoice medical office
citychoice medical office

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In your opinion, what role does networking play in the continuous evolution and adaptability of an entrepreneur?

Networking is crucial for an entrepreneur's evolution and adaptability. It opens doors to new opportunities, ideas, and insights into emerging trends and technologies, which are essential for staying relevant in a competitive market. Building relationships through networking can lead to valuable collaborations, partnerships, and mentorships, fostering both personal and professional growth.

It also offers a platform for problem-solving, as entrepreneurs can tap into the collective wisdom of their network for diverse solutions. Moreover, networking enhances access to resources like knowledge, talent, and capital, crucial for business expansion and innovation. In today’s fast-paced business environment, adaptability is key. Being part of a larger network means staying attuned to the shifts in the business environment, consumer behavior, and regulatory changes, which are all essential for making timely and informed decisions.

city choice medical staff
city choice medical staff
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